Not Just Packaging

A quick word on a small thing that makes a big difference…

Steve and I are HUGE packaging nerds. Well designed boxes and bags gives a product an added special something and is also a sign that what it holds must’ve been created with just as much consideration as it’s encasing. In Japan, packaging is so important that artwork is in part evaluated based on the box that it is delivered in. Most of the time, these boxes are made from kiri wood and the nicer the box, the more valuable the artwork.

Some of our favorite packaging comes from brands like Futagami, Kaico, Jicon and Tamanohada. During an interview, Oji Masanori reaffirmed our love of Futagami packaging when he had brought up the fact that he himself had designed it. Little details like perfect-fit boxes, embossed logos, copper staples, waxed wrapping, washi leaflets and beds of shredded paper makes a world of difference!